How women blow £400,000 a day playing Candy Crush, the most addictive online game ever.

• Game has millions of people in its grip
• Women aged 25-55 are the demographic most loyal to it
• Lucy Berkley, 44, calls it 'crack candy' because she's so addicted
• Jenni Weaver, 40, plays for eight hours a day
• Steph Brophy, 37, said: 'It's taking over my life'

As Lucy Berkley hobbled into her London office one Monday morning in June, her colleagues could clearly see she was struggling with back pain.
The 44-year-old company director shuffled over to her desk and waited for questions to be fired in her direction. Had she picked up a large piece of furniture? Overdone it at the gym? The real answer was slightly more embarrassing.
'I'd just discovered Candy Crush and had been playing it for more than ten hours over the weekend,' says the mother-of-one from Ashford, Kent.

Addicted: 'I'm thinking about it all the time,' says mother-of-one Steph of Candy Crush

'My back became strained because I'd been hunched for so long over my iPad. I couldn't help it, it was so addictive. The extraordinary thing was that almost everyone else in the room admitted they too were addicted. Now we're all competing.'